Two dollar cups somehow just doesn't have that same ring to it. Shortly after Harry Reese passed away, Hershey's acquired the H. Smart biz move, guys.
Reese's Peanut Butter Cups has over 20 variations sold as limited edition cups during holidays such as Christmas, Halloween, and Valentine's Day. And we all know what happened with those trees last year BRB, reevaluating how many of those I personally consume on a weekly basis.
And you can buy the one pound two pack on hersheysstore. Go big or go home. Follow Delish on Instagram. Kitchen Tips and Tools. Delish Shop. United States. Type keyword s to search. Today's Top Stories. Courtesy of Hershey's. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Hershey said yes under the stipulation that all of Reese's chocolate had to come from the Hershey company.
He agreed, and five years later, a simple suggestion would change the course of the company. A shop owner Reese was visiting on a sales call asked him if he could make something that was peanut butter on the inside and chocolate on the outside. Fortunately, he said he could, and it would go on to become the company's flagship product. Decades later, and Hershey purchased Reese's in , seven years after Reese died of a heart attack. It wasn't entirely surprising, as Milton Hershey always had some peanut butter cups in his desk, and when they were buried in Hershey cemetery, the longtime friends and collaborators were laid to rest just meters apart.
It's easy to forget that luxuries like air-conditioning and climate control haven't been around forever — and when you're working with chocolate, heat can cause some serious problems. Throughout the s, his company was faced with a huge problem: In the summer months, it was just too hot to make chocolate candies.
Everything would simply melt, and this was well before there was a quick and affordable solution. Chocolate was off the table — quite literally. But, if they wanted to keep the company afloat, they still needed to keep employees busy and pay the bills. To find a solution, the candy entrepreneur turned to a completely different industry to keep the lights on — canning.
According to the Hershey Archives , employees would can beans and tomatoes when they couldn't make chocolate. They did everything by hand, from prepping the vegetables to putting the labels on the cans. Who would have thought that without tomatoes, there would probably be no Reese's?
Reese's started out making all sorts of candy, so why do we only get peanut butter cups today? According to Atlas Obscura , part of the reason is just that they were an outstanding success. Family lore says that when Reese was first trying to figure out how to make his peanut butter cups, he roasted his peanuts to the point where they were on the verge of burning — and that's what still gives Reese's peanut butter that oh-so-distinctive, unmistakable taste. Times were tough but sales were strong, and he was able to weather the lean years of the Great Depression.
But then came World War II and with it, food rationing. Sugar was on the top of the list of ingredients that were suddenly in limited supply, and even though Hershey shared some of his stock with Reese, it wasn't enough for him to keep up with demand.
Some of his candies simply had to go and in the end, he kept only the peanut butter cup. It was a practical decision that ended up being a very good one since his peanut butter cups required the least amount of sugar to make.
Ad campaigns can make or break a product, and in the case of Reese's, their biggest ad campaigns definitely helped raise their profile. While you might think a well-established brand would want to market their longevity, Reese's did the opposite. They launched a major s campaign by pretending the candy was something new and that most people didn't even like the idea of chocolate and peanut butter together.
How it all came together was a little strange. Atlas Obscura says chocolate-covered peanut butter candies had been sold as early as and when Hershey bought Reese's in , the peanut butter cups were a huge hit.
In fact, by , they were Hershey's best-selling candy. However, when they kicked off their very first national ad campaign, they marketed Reese's like a brand new idea that might seem gross, but was actually delicious. The premise was simple: ads showed two people , one eating chocolate and one eating peanut butter. The people would collide and say, "Hey, you got peanut butter on my chocolate! Why act like it's something new they have to convince people to try? Hershey wanted to firmly cement the relationship between Reese's and Hershey in the public's mind.
Rebranding made people associate the candy with something the Hershey company had created, and thus, they got all the credit. In the s, Hershey launched a new product that they originally called PBs.
These candy-coated peanut butter bits were eventually renamed Reese's Pieces, and you'd think that the name "Reese's" would have been enough to make them a major hit.
At first, they kind of were. The candies had a successful launch, but according to the Hershey Archives , it wasn't long before sales started tapering off.
That's not something any company wants to see, so when they got a phone call from Universal Studios, it was a big deal. The phone call was about a movie called E. Not surprisingly, the candy company jumped at the chance to help promote the movie. Hershey took a gamble and agreed to give Universal around a million dollars worth of marketing for E. Remember, in hindsight, we know what a huge hit the movie was, but at the time, Hershey was essentially taking a chance with a hefty wad of cash.
It paid off. Sure, the chocolate is great and all, but it's Reese's unique peanut butter that makes them amazing. If you're in Camp Peanut Butter, you should know that not all Reese's are created equal — and fortunately, someone's done the math so you know just what you should splurge on. Redditor Rustid via the Huffington Post took a handful of various Reese's candy, scraped out the peanut butter, and weighed it to come up with a definitive chocolate-to-peanut butter ratio rating.
The findings are pretty surprising, and include the fact that the Small Heart contains the least amount of peanut butter — just around 19 percent! On the flip side, there's the egg and the heart, which have a much more generous amount of about 60 percent peanut butter. The pumpkin and the King Size come in just below that with a touch over 50 percent peanut butter. That means all you peanut butter lovers out there should probably keep in it in mind that Valentine's Day and Easter are the time to stock your year's stash.
What about those that are on the bottom? Minis come in pretty low on the ratio, too, as they're around 28 percent peanut butter. Now you know, and you can plan accordingly. Halloween is a great time of year, but it always comes with a certain amount of disappointment. There's always candy left in the bag that literally no one on the block actually wants, and in , Reese's came up with a pretty awesome way to demonstrate their superiority.
The idea was simple: drop in your unwanted Halloween candy , and get peanut butter cups in return. Win, right? The machine was ready, willing, and able to give out around 10, peanut butter cups in just the five hours it was out on the street, and it was a massive hit.
Sadly, it seems as though that was its only appearance. Hershey spokespeople hinted that they might "bring the Reese's Candy Exchange to other cities" in the following years. Maybe if we all asked nicely the candy converting machine will go on a national tour? Some people want nothing more than to ruin good things for others, and one particular viral post that's made the rounds on social media is the perfect example of that.
The post links the ingredients to all kinds of nasty things like cancer, gastrointestinal problems, and "delirium and collapse. The three ingredients are in Reese's, but that's about all there is to the truth of it.
The claim that soy lecithin causes cancer comes from a single study where rats were exposed to around times more soy lecithin than a human gets in a day and yes, of course, there were problems That's kind of like saying apples are bad for you because their seeds contain cyanide.
0コメント